I was approached and asked to design samples of logo designs for a potential bike apparel business called Broken Spoke Collective.
The design brief was simple. Create images that were cool, dynamic and would appeal to a mountain / endurance/ bike riders demographic. The logo design also needed to translate well to print, as they were to be used for clothing and other items. A simple black and white logo was requested, as well as a few samples to choose from.
Unfortunately the business concept never took off. However the clients were happy with the logo designs that came to life from their idea.
The above images where created using Adobe Illustrator.